Product Manager is one of the best career one can opt for today. The demand of product manager is ever-growing since many new products are being launched everyday. As a result, you will have tons of active job opportunities at any given time.
Who is Product manager?
A Product manager is one who guides the teams of engineers and developers who design and develop a product. He should be able to work to enhance the growth & image of the product. In short, we can say a product manager oversees the development of the products for a company. And you know what it is a high paying job, even the starting salary is quite high. Now obviously, these professionals must be able to perform several duties such as creating strategies for developing the products, determining customer needs, setting sales goals, developing marketing campaigns etc. So, you see they perform many duties. To successfully complete their duties, they require both hard and soft skills. If you are the one who wants to work in this field, you are expected to have many skills. And they are
Communication skills - A Product Manager need to communicate a lot with its team. Without excellent communication skills, he wont be able to discharge his job well.
Technical expertise - He works with technical engineers. In order to understand function and design of the products, he needs atleast basic technical knowledge.
Research skills - A product manager needs to understand consumer's need. And for that, extensive market research is required. So Good research skills and data analysis are the key for a successful product manager.
Analytical skills - Now in order to take a product decision, you need to analyse data collected during marketing research. So your analytical skills will help you to evaluate information.
Marketing skills - Yes, Marketing skills are essential. You should be able to understand changing demands and develop marketing strategies accordingly.
Interpersonal skills - A product manager should be able to lead and influence the people with his Interpersonal skills
Now let's talk about companies that have secured positions of Product Management experts with competitive salaries. They are IT/ITeS, FMCG, BFSI, Data-driven companies and other service-based companies
Now let's talk about the minimum educational requirement to become a product manager
Typically, you are expected to have a Bachelors and /or Masters in Business Administration or an MBA. A bachelor's degree in economics, advertising, marketing, communications and statistics are preferred.
Let's talk about Salary part
Product Managers start their career with a package of Rs.6-10 LPA and there are good chances that you salary would double within 5-10 years of experience.
As far as top recruiters are concerned, Google, Microsoft, Amazon, Apple, Ola etc. are among the top recruiters.
If you are considering a job in product management, go for it. It offers an exciting journey with high salaries and ample opportunities for growth.
