Marketing Management Test Questions Part 4

16. Match the Following

1] Push Strategy	i] "me too" products
2] Pull Strategy	ii] differentiated image products
3] Channel conflict	iii] cold chain network
4] Channel Power	iv] Control behaviour of channel members
	v] intensive with wide coverage
	vi] inequitable relationship

a. 1-iii, 2-i, 3-vi, 4-iv
b. 1-iii, 2-v, 3-i, 4-iv
c. 1-i, 2-ii, 3-iii, 4-iv
d. None of the above


17. Which is the most important part of the report that executives read?

a. Title
b. Executive Summary
c. Problem Definition
d. Table Contents


18. Which category of customer do not tend for a change?

a. Paranoids
b. Explorers
c. Skeptics
d. Pioneers


19. Which of the following are the types of Strategic Approaches?

i] Counter Feiter
ii] By passer
iii] Imitator
iv] Cloner

a. Only i and ii
b. Only i and iii
c. All i, ii and iii
d. All i, iii and iv


20. The ______ depends on a buyer's expectation about future prices.

a. Selling price
b. Quote price
c. Fixed price
d. Cost price