11. To identify purchasing patterns and market segments, the statistician sifts through the _____ data.
i] Data mining
ii] Inventory
iii] Warehouse
iv] Storehouse
a. Only ii
b. Only ii and iii
c. All i, iii, iv
d. All the above
Answer: a. Only ii
12. Which of the following demonstrates the importance of reliable service?
a. Switch & Pay more
b. Pay more & Complain
c. Loyalty & switch
d. Loyalty & pay more
Answer: c. Loyalty & switch
13. What is frontal Attack?
a. Match opponent 3:1 on one most important front
b. Match opponent 3:1 on all fronts
c. Match opponent 1:3 on one most importnat front
d. Match opponent 3:3 on all fronts
Answer: b. Match opponent 3:1 on all fronts
14. Quality managers realized that blindly chasing market share and customer satisfaction often resulted in ______ erosion
a. Margin
b. Customer
c. Market
d. All the above
Answer: a. Margin
15. Which of the following is true about core competence?
i] It is not a technology
ii] It is not a resource
iii] It is a functional area
iv] It is a raw material
a. Only iii
b. Only i and ii
c. Only ii and iii
d. All i, ii and iii
