7. Can you give a few examples of service industry?
Answer:
The Service industry is huge. The examples of service industry are as follows:
i. Hospitality Service: This service includes hotels, restaurants, resorts, etc.
ii. Professional Services: This includes accounting, legal, etc.
iii. Educational services: This includes schools, colleges, etc.
iv. Health care services: This includes hospitals, dentistry, eye care etc.
v. Financial Services: This includes banking, investment, etc.
vi. Travel industry: This includes holiday agencies, airlines, railways etc.
vii. Other services: This includes pest control, plumbing, carpentry, gardening, counseling, etc.
8. What are the principles of services marketing?
Answer:
When a product does not work as expected we know it has failed, but how will you determine the failure of services? So, here are certain principles to remember when you are marketing services.
i. Focus on service: The first rule is to focus on service itself. A lot of companies focus on its marketing activities rather than the service. Marketing is important and essential for any business but if efforts are made to provide quality service and constant improvement is made in service provided then the marketing efforts will be cheaper.
ii. Face Reality: Many a times the providers are not aware of the quality of their services and they assume it to be good. It is important to face the reality and if the service is bad, improve it.
iii. Build Relationship: In service industry, you need to focus on building trust among your clients. When you are selling your services, you need to develop faith in the minds of your client.
iv. Innovation: Being in service industry one should know that service can always be made better and can be improved. You need to be innovative. The providers need to know what a customer would love to have rather than what they need. Here the industry should try and create something that the customers could not have thought of.
9. What marketing tricks should a services provider focus on?
Answer:
The marketing tricks that a services provider needs to focus on are as follows:
i. Prepare a marketing plan: Every service provider must have a proper marketing strategy. It helps you in budget allocation and in reaching out to more people at less cost.
ii. Capture Important Data: Prepare a mailing list and keep it updated. Sending an email is a convenient way of communicating. Information about the purchase history should also be maintained. It can help you in attracting those customers who are not coming back on their own.
iii. Retain existing customers: Your existing customers have faith and trust in you. To gain this trust you have put in a lot of time and effort. Instead of making new customers, let your existing customers get more business for you. You can do this by having a promotional campaign by offering a complimentary service to your existing customers and their friends.
iv. Communicate: Make use of the internet. Keep your clients informed about the upcoming offers, discounts, competition etc.
v. Social media: Social media is an effective way of promoting your services. It helps you stay connected and create brand awareness. Make good use of various social media platforms.
vi. Smart advertising: When you are advertising, focus on the services the product offers rather than the product itself.
vii. Reward Regular Customers: A very simple technique is to offer a free service after the customers have bought a few services or a customer can be offered a free trial of a new service. This helps the business to grow and the customer becomes loyal.
10. What do you know about our company?
Answer:
To answer this question, you need to do your research about the company before going for the interview. You may not know about all the services the company offers but you should take some time and do some homework.
This question is an opportunity for you to let the interviewer know what initiative you have taken to find out about the company, its core values, its mission, and vision of their business. Also, check the following before going to the interview.
i. Check if they are there on any social media platform.
ii. Check if they were in news for some exceptional work done by them.
iii. Check if they have won an award in recent past.
