8. What are the different types of SEO Techniques?
Answer:
There are three types of SEO techniques:
i. White Hat SEO
ii. Black Hat SEO OR Negative SEO
iii. Grey Hat SEO which is fully neither white nor black
9. Explain Black Hat SEO Technique.
Answer:
The expression 'Black Hat' is derived from Hollywood movies. It shows that bad guys wear the black hat. Black Hat SEO technique is a set of techniques that are used to increase page rank using unethical or illegal ways to increase the search rankings.
Some of the Black Hat SEO Techniques are - Keyword Stuffing, Link Spam, Cloaking, Hidden Text, Hidden Links etc.
10. Explain White Hat SEO Technique.
Answer:
White Hat SEO technique is a set of tactics that improve the page ranking on the search engine result page by following search engine rules and best practices. These techniques focus on ethical and legal ways to improve your website and its rankings.
Some of the White Hat Techniques are - High Quality Content, HTML Optimization and restructuring, Manual Research, Link Acquisition Campaigns with quality content etc.
11. What do you know about Typosquatting?
Answer:
Typosquatting is also called as URL hijacking.
It is a Black Hat SEO Technique which is usually practiced to take advantage of an established trademark or the popularity of a brand name. Here, the hijacker creates a website which looks absolutely similar to the original website of an established brand name but the domain name has a small typographical difference.
When the visitors visit this website, they do not realize that this is not the original one.
Such websites may at times sells the products which are in competition with the original website but one of the big purposes is to steam your information like passwords, credit card details etc.
12. What is Cybersquatting?
Answer:
Cybersquatting is also called as Domain Squatting.
Here, the cybersquatter registers a domain name similar to an established trade mark or its close variant. The Cybersquatter then offers to sell this domain name to the original trademark owner for a large sum of money.
13. What do you know about Plagiarism?
Answer:
When you copy someone else's content and publish it as your own, it is Plagiarism. Google treats Plagiarism as a Black Hat SEO Technique and penalizes it by not indexing such content.
14. What is a no-follow link?
Answer:
By default all the backlinks that you create would be Do-follow. However, as an SEO expert if you want your readers to get benefitted by referring them to some content that you like but do not want to pass on the advantage of link juice to the website, you use No-follow tag attribute.
15. What is a Do-follow link?
Answer:
As the name suggests, a Do-follow link allows both the readers and search engines to follow them. Here, you pass on the advantage of backlink juice to the website you are linking to.
16. What is Mobile Optimization?
Answer:
To ensure that your website is friendly to the users browsing Internet through mobile phones, Mobile Optimization is important.
It takes into consideration the parameters like site design, structure, page speed etc.
