7. Why health care providers need digital marketing?
Answer:
Digital marketing helps to establish a brand name, get noticed, increase patients and helps to build loyalty. Here are some of the benefits of digital marketing:
i. Helps in relationship building: Digital marketing helps you to stay in touch on regular basis with your patients. You can send updates and newsletters.
ii. Helps to gain visibility: Doctors are facing tough competition and the main challenge is to get noticed. They need to be easily found by the patients.
iii. Increase patient base: It helps to have modern marketing ideas to increase their patient leads. They need to optimize their website and need to keep in mind ease of users.
iv. Proper appointment system: Use your website for better scheduling of appointments and follow up with an e-mail or sms. This reduces the patients waiting time and helps in the proper management of time.
v. Helps in reputation and brand building: You can post specialized and specific literature on digital platforms to gain mind share. It helps to recall the brand. Post regularly on your blogs. Social media helps to engage its audience.
8. What are some important things you can do to provide patient centered care?
Answer:
In order to provide better facilities to the patients, the health professionals need to ensure proper care is given. Here are a few things they need to focus on:
i. Communicate with the patients, and try to understand them. Offer correct and trustworthy information.
ii. Find out their basic reason to visit the hospital, their concerns and need for information.
iii. Relieve patients fear and anxiety. Ease pain and suffering and provide emotional support.
iv. Guide and support those who are giving care to the patient's i.e. family members and support them in care giving activities.
v. Provide care that takes into account the patient's individuality, values, life problems and emotional needs.
vi. Try to understand patient's self-management activities.
vii. Accept responsibility for enrolled patients and ensure they take treatment. Initiate visit if they have stopped treatment and be present for care.
viii. Explain how they can keep diseases away, focus on prevention and health promotion.
ix. Provide customized care as per patient's needs and requirement.
9. What are some of the important skills required to be a health care professional?
Answer:
Here is a list of skills that health care professionals need to possess:
i. Professionalism with Strong sense of service.
ii. Good communication skills, self-motivated, committed.
iii. Self-management skills, Interpersonal- skills.
iv. Technical knowledge.
v. Ethical behavior with an ability to work in a team environment.
vi. Ability to learn and upgrade continuously.
Ensure you have examples ready when answering this question in the interviewer. He/she may ask you to give examples where you have demonstrated these skills.
10. Name some factors that determine the quality of health care services.
Answer:
There are certain factors that determine the quality of services:
i. Timeliness: The caregiver should reduce waiting time and harmful delays.
ii. The services should be effective: Services should be provided to people who can benefit from it. Avoid misuse of service.
iii. Patient-centered- health care services should provide responsive care to individual's needs.
iv. Equitable: The services should not vary depending on individual personal characteristics.
v. Safe: The care provided to patients must help them and not cause any harm.
vi. Efficiency: The services should not waste energy, ideas, equipment, and supplies.
11. Who can be top nurses, physicians, or caregiver?
Answer:
With this question, the interviewer would try to understand your expectations from your own performance. Their judgement of you as a person will absolutely be based on your answer.
So, if you say that you will let go of your personal time and work for 14 hours a day, it will throw an impression that you do not practice proper time management skills. It also highlights your lack efficiency.
If you are a nurse, you can say something like: In order to be a top nurse, you need to provide accurate and timely services to the patients. Communicate regularly and provide empathy. Always be ready to listen and understand. Provide emotional support to the patients as well as their relatives & ensure that you take care of all your job responsibilities.
12. How will you deal with the death of a patient?
Answer:
Death means loss of opportunity to experience a full life but it is inevitable. Losing a patient is something all health care professionals face regularly. As a doctor or a nurse or a caregiver you need to provide empathy to the family of the patient.
If it is something that is expected, let the family know. You should be willing to speak up about uncomfortable topics like these. To answer this question, you can talk about your experiences with patients nearing end and how you dealt with them and their families.
